I am always about beauty…. but in the world of commercial architecture the term “beauty” mistakenly doesn’t hold  much veracity.  Now “profitability”…now there’s a word in commercial building that is like music to a client’s ears!  Much to my chagrin, the saying “the most beautiful building is a fully leased one” echoes truthfully on many levels.  In the end, any commercial building that we design as architects,  has to improve the bottom line.  But what most commercial builders don’t understand is that high design, beauty and emotionally-charged built environments can most certainly embolden that bottom line.  Sometimes opportunities even demand it and reward the investor handsomely, immediately, and with long term benefits.
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